<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress.com" -->
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"><url><loc>https://thewhythehow.com/2026/03/23/sdr-specific-measurable-objectives/</loc><lastmod>2026-03-25T14:52:20+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2026/01/06/sdr-is-governance-with-a-sustainability-label/</loc><lastmod>2026-03-23T16:19:25+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/about-you/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/ecf49-mintus.jpg</image:loc><image:title>Mintus</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/5478b-thompson-taraz-logo.png</image:loc><image:title>Thompson Taraz Logo</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/4ed7a-kin.png</image:loc><image:title>Kin</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/e117c-newable.png</image:loc><image:title>Newable</image:title><image:caption>2020</image:caption></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/1ea24-forvismazars-logo-color-rgb.png</image:loc><image:title>Forvis Mazars</image:title><image:caption>2014-2024</image:caption></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/d139b-fcb.png</image:loc><image:title>FC Barcelona</image:title><image:caption>2024-2025</image:caption></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/6188b-mccarthy-stone.png</image:loc><image:title>McCarthy Stone</image:title><image:caption>2019</image:caption></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/d32fd-citco.jpeg</image:loc><image:title>Citco</image:title><image:caption>2009-2012</image:caption></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/3126a-csc.png</image:loc><image:title>CSC</image:title><image:caption>2010-2018</image:caption></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/704af-grosvenor-logo.png</image:loc><image:title>Grosvenor</image:title><image:caption>2010-2020</image:caption></image:image><lastmod>2025-12-05T17:09:52+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/my-focus/</loc><lastmod>2025-12-05T17:09:28+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/2025/11/12/mastering-complexity/</loc><lastmod>2025-12-01T13:24:39+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2025/11/12/empowering-governance/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/91518-empowering-governance.png</image:loc><image:title>Empowering governance</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/fe799-img_4956.png</image:loc><image:title>IMG_4956</image:title></image:image><lastmod>2025-12-01T13:23:58+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2025/11/13/focusing-on-progress/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/5f6a0-img_4955.jpg</image:loc><image:title>IMG_4955</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/0dbb0-focus-on-progress-ls-1.png</image:loc><image:title>Focus on Progress (LS)</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/1878d-focus-on-progress-ls.png</image:loc><image:title>Focus on Progress (LS)</image:title></image:image><lastmod>2025-12-01T13:23:35+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2025/12/01/financial-services-depth/</loc><lastmod>2025-12-01T13:22:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/thoughts-2/</loc><lastmod>2025-11-25T15:33:44+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/contact-me/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/63c5a-tt37-colour.jpg</image:loc><image:title>tt37 colour</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2025/11/e54c7-thompson-taraz_portraits_297.jpg</image:loc><image:title>Thompson Taraz_Portraits_297</image:title></image:image><lastmod>2025-11-25T14:52:32+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/2023/04/21/the-customers-journey-not-yours/</loc><lastmod>2025-11-24T22:38:38+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/05/03/regulation-balancing-restraint-progress/</loc><lastmod>2025-11-24T21:28:24+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/04/13/a-roadmap-for-start-ups-projects-products-pivots/</loc><lastmod>2025-11-24T21:22:29+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/05/30/funding-uk-climate-tech-problems-and-solutions/</loc><lastmod>2025-11-24T21:15:11+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/05/10/a-few-thoughts-things-ive-found/</loc><lastmod>2025-11-24T21:12:47+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/06/15/climate-ecology-thoughts-hyperobjects-timothy-morton-2013/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/06/hyperobjects.jpeg</image:loc><image:title>Hyperobjects</image:title></image:image><lastmod>2025-11-24T21:04:13+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/07/13/strategy-is-a-story-about-mission/</loc><lastmod>2025-11-24T21:03:34+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/07/13/climate-ecology-thoughts-supercharge-me-net-zero-faster/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/supercharge-me.png</image:loc><image:title>supercharge-me</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/supercharge-me.jpg</image:loc><image:title>supercharge-me</image:title></image:image><lastmod>2025-11-24T21:03:22+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/07/26/climate-ecology-thoughts-art-in-the-time-of-ecological-disruption-2021/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5113.jpg</image:loc><image:title>IMG_5113</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5112.jpg</image:loc><image:title>IMG_5112</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5111.jpg</image:loc><image:title>IMG_5111</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5115.jpg</image:loc><image:title>Sustainable Finance</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5110.jpg</image:loc><image:title>IMG_5110</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5114.jpg</image:loc><image:title>IMG_5114</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/img_5116.jpg</image:loc><image:title>IMG_5116</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/art2.jpg</image:loc><image:title>Art2</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/art.jpg</image:loc><image:title>Art</image:title></image:image><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/07/art-in-the-time-of-ecological-disruption.png</image:loc><image:title>art-in-the-time-of-ecological-disruption</image:title></image:image><lastmod>2025-11-24T21:02:10+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/thoughts/</loc><lastmod>2025-11-24T13:48:08+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/contact/personal-data-privacy/</loc><lastmod>2025-11-24T13:15:40+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/about-me/</loc><lastmod>2025-09-17T11:32:16+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/home/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2023/03/proface19_sq2-1.jpeg</image:loc><image:title>Proface19_sq2</image:title></image:image><lastmod>2025-09-08T11:23:15+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/2021/07/25/happiness-lives-in-gaps/</loc><lastmod>2024-09-27T13:16:03+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/contact/</loc><lastmod>2023-06-16T13:16:44+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/2021/09/20/in-praise-of-persistent-competence/</loc><image:image><image:loc>https://thewhythehow.com/wp-content/uploads/2021/09/northeaster_by_winslow_homer_1895.jpg</image:loc><image:title>Northeaster_by_Winslow_Homer_1895</image:title></image:image><lastmod>2023-05-18T09:48:43+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/08/08/lets-imagine/</loc><lastmod>2023-05-09T10:32:00+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/09/11/lets-make-better-decisions/</loc><lastmod>2023-04-13T21:14:21+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/04/11/infinite-interns-artificial-intelligence-for-folk-like-us/</loc><lastmod>2023-04-12T07:09:03+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/04/10/in-praise-of-cbams/</loc><lastmod>2023-04-10T16:20:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/04/05/scaling-a-fractional-investment-platform/</loc><lastmod>2023-04-10T13:57:44+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/03/31/blockchain_carbon_markets/</loc><lastmod>2023-04-10T13:56:42+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2023/03/29/ma-trends-uk-fund-admin/</loc><lastmod>2023-04-05T12:50:59+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/the-detail/</loc><lastmod>2023-03-31T17:18:33+00:00</lastmod><changefreq>weekly</changefreq><priority>0.6</priority></url><url><loc>https://thewhythehow.com/2021/10/23/what-the-is-going-on/</loc><lastmod>2023-03-31T16:15:34+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2022/12/11/being-wilfully-inefficient-is-gloriously-human/</loc><lastmod>2023-03-06T11:07:30+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/10/22/from-idea-to-investment-to/</loc><lastmod>2021-10-24T15:23:23+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/08/01/the-helicopter-view-shared-clarity-embedded-understanding/</loc><lastmod>2021-10-24T15:20:40+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/09/11/wheres-the-what/</loc><lastmod>2021-10-24T14:52:50+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/09/10/meaning-action-watch-what-youre-watching/</loc><lastmod>2021-10-24T14:21:50+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/09/07/seriously-another-meeting/</loc><lastmod>2021-09-13T13:13:52+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/08/24/investing-in-outperformance/</loc><lastmod>2021-08-24T11:51:32+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com/2021/07/27/the-necessary-curse-of-a-butterfly-mind/</loc><lastmod>2021-08-04T15:43:40+00:00</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thewhythehow.com</loc><changefreq>daily</changefreq><priority>1.0</priority><lastmod>2026-03-25T14:52:20+00:00</lastmod></url></urlset>
